I’m a Brand and Marketing Designer specializing in branding, web design, and digital marketing, with a growing focus on motion design and visual storytelling.
Before moving to Canada, I worked as a Senior Graphic Designer on the marketing team at ASUS, where I contributed to the launch of major marketing campaigns including the Zenfone
product launch. Working inside a global technology company gave me strong experience in how design supports marketing strategy, product launches, and large-scale campaigns.
After immigrating to Canada, I experienced a career pause while adjusting to a new country and industry. During that time, I intentionally reinvested in my professional development to rebuild my skills and align with the North American design landscape.
I completed UX Design training at BrainStation in Toronto, studied motion design at School of Motion, and continued expanding my skills through courses and independent learning.
This period allowed me to refresh my knowledge, stay current with evolving technologies, and deepen my understanding of digital design and user experience.
In 2023, I launched my freelance design practice, working primarily with entrepreneurs and small business owners. Through this work, I have delivered branding, website design, and marketing assets that help businesses communicate their value clearly and grow their presence online.
Alongside my client work, I’m actively involved in the Canadian design community. I volunteer with the Registered Graphic Designers (RGD) organization supporting newcomers, and I’ve also contributed articles related to design and professional development.
Today, my goal is to transition into a full-time role within a corporate or in-house creative team where I can combine my strengths in branding, marketing design, and motion to help organizations build stronger visual systems and more engaging digital experiences.
Design is more than a profession—it’s a way of thinking, creating, and evolving.
Throughout my career, I’ve had the privilege of working with a diverse range of clients, from ambitious startups to established brands, including my role as a Senior Graphic Designer at ASUS. Each project has brought unique challenges that have fueled my growth. My approach to design is rooted in curiosity and adaptability; every project is an opportunity to push boundaries, experiment with new techniques, and create meaningful connections through design.
I thrive on challenges, embracing them as opportunities to innovate, solve problems, and evolve. For me, design isn’t just a profession, it’s a way of thinking, creating, and navigating the world. It keeps me inspired, resilient, and constantly striving for excellence.
I’m an Associate Member of the Association of Registered Graphic Designers (RGD), Canada’s largest professional organization for graphic designers. As an RGD volunteer, I contributed to the Educator Newsletter by writing insightful articles, conducting interviews, and sharing valuable perspectives for design educators. My role allowed me to capture key insights from educator-focused RGD sessions and conferences, highlighting industry trends, challenges, and innovations to foster meaningful discussions within the design education community.
When I’m not designing, you’ll find me with a book and a cup of tea, enjoying a moment of quiet inspiration or spending time with family and friends. Practicing hand-lettered typography is both a creative side project and a form of meditation for me—it helps me slow down, focus, and express ideas with intention and artistry.
I love my work because it allows me to explore different industries and learn about various businesses. Design, creation, and experimentation are what keep me going, they’re not just what I do; they’re how I live.