Brand strategy · Visual identity · Signage · Web
Novel Physio
A modern, trustworthy brand for a physiotherapy clinic — from the storefront to the website.
Role
Brand & Web Designer
Year
2022
Client
Novel Physio and Health Services
Deliverables
Identity, signage, website
View it live
The website, in use today.
Browse the live Novel Physio site to see the brand at work.
Live site
Responsive
Services & booking
At a glance
3 touchpoints
brand identity, clinic signage and website
1 identity
one consistent look from street to screen
Built for trust
safety, understanding and support
01 — Purpose
A clinic brand people can trust.
Novel Physio needed a strong, cohesive identity that reflects its expertise, its care for clients and the quality of its treatment.
The brand had to feel modern and set the clinic apart — while making every patient feel safe, understood and supported.
Objective
A modern, trustworthy brand, website and signage that make patients feel safe and supported.
02 — Approach
One identity, three touchpoints.
A refined visual identity designed to build credibility — kept consistent across branding, signage and the website.
01
Identity
A confident navy-and-green palette and a dynamic mark that suggests movement and recovery.
02
Signage
Storefront, reception and lightbox signs that welcome patients from the street.
03
Website
A clean, responsive site that explains services and makes booking easy.
03 — Visual identity
Movement, recovery and care.
Business cards
Stationery
04 — Signage
A welcome that starts on the street.
Lightbox sign
Reception
05 — Website
Clear, calm and easy to book.
Responsive website
Hero banner
06 — Outcome
A lasting first impression.
✓ A cohesive identity that reflects the clinic’s expertise and care
✓ Signage that makes the clinic easy to find and welcoming
✓ A website that builds trust before the first visit
✓ One consistent look across brand, signage and web
07 — Takeaways
What this project taught me.
Design the whole visit
A patient meets the brand online, on the street and at reception. Designing all three together kept the experience consistent.
Calm builds confidence
In healthcare, a clean, steady visual system tells people they’re in good hands before anyone says a word.
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