Ava Ahmadi

Lumora

Date

2025

Role

Art Director and Graphic Designer

Purpose

To build a visual and strategic foundation that strengthens Lumora’s presence in the wellness space, nurtures trust among conscious consumers, and positions the brand as a leader in sustainable self-care.

Objective

  • Develop a cohesive brand identity rooted in eco-conscious values and Canadian natural elements

  • Create a digital experience that clearly communicates Lumora’s mission, ingredients, and benefits

  • Support the brand’s growth trajectory through design systems that scale

  • Establish credibility and transparency to attract ideal customers and partners

Approach

Working closely with our design team, we:

  • Conducted a deep-dive brand and competitive analysis to uncover opportunities for differentiation

  • Defined artistic direction grounded in clarity, nature-inspired aesthetics, and premium minimalism

  • Developed a comprehensive brand system including typography, color palette, packaging direction, and visual language reflecting purity and sustainability

  • Designed a modern, intuitive website with a storytelling-based UX that guides users from discovery to trust to purchase

  • Integrated educational content and visual cues to reinforce Lumora’s long-term goal of meeting EWG standards

Together, the result is a brand that doesn’t just look clean and responsible—but one that communicates purpose, integrity, and a vision for a healthier future for both people and the planet.

More projects

Let’s get creative

Thank you for stopping by my portfolio. Whether you’re here to browse, collaborate, or connect, I’d love to bring your vision to life through the power of design.

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Toronto, ON, Canada