I’m a passionate Senior Designer with over seven years of experience, based in Cambridge, ON. Born and raised in Iran, I earned my BA in Graphic Design before moving to Canada. Since 2017, I’ve been freelancing, specializing in branding and web design to transform ideas into compelling visual stories. With a keen eye for detail and a balance of creativity and technical expertise, I craft impactful design solutions across branding, web design, marketing collateral, and social media graphics.
Throughout my career, I’ve had the privilege of working with a diverse range of clients, from ambitious startups to established brands, including my role as a Senior Graphic Designer at ASUS. Each project has brought unique challenges that have fueled my growth. My approach to design is rooted in curiosity and adaptability; every project is an opportunity to push boundaries, experiment with new techniques, and create meaningful connections through design.
I thrive on challenges, embracing them as opportunities to innovate, solve problems, and evolve. For me, design isn’t just a profession, it’s a way of thinking, creating, and navigating the world. It keeps me inspired, resilient, and constantly striving for excellence.
I’m an Associate Member of the Association of Registered Graphic Designers (RGD), Canada’s largest professional organization for graphic designers. As an RGD volunteer, I contributed to the Educator Newsletter by writing insightful articles, conducting interviews, and sharing valuable perspectives for design educators. My role allowed me to capture key insights from educator-focused RGD sessions and conferences, highlighting industry trends, challenges, and innovations to foster meaningful discussions within the design education community.
When I’m not designing, you’ll find me with a book and a cup of tea, enjoying a moment of quiet inspiration or spending time with family and friends. Practicing hand-lettered typography is both a creative side project and a form of meditation for me—it helps me slow down, focus, and express ideas with intention and artistry.
I love my work because it allows me to explore different industries and learn about various businesses. Design, creation, and experimentation are what keep me going, they’re not just what I do; they’re how I live.
