Visual & Product Designer · UX/UI · Design systems · AI
See selected work ↓Stay
curious
Human-centered
Design with purpose
Based in
Ontario
Systems
thinking
Brand →
Product
Selected work
CONCEPT · IN PROGRESS
01 · PRODUCT DESIGN · UX/UI · DESIGN SYSTEM
A cultural-learning app for immigrant families
View
case study →
02 · BRAND IDENTITY · DESIGN SYSTEM · WEB
Brand identity and design system for an equity, diversity and inclusion consultancy
View
case study →
03 · MOBILE UX/UI · INTERACTION
Helping parents report absences and book makeup lessons in a few taps
View
case study →
What I do
Three areas that work together — from how something looks, to how it works, to how it scales.
01
Research, flows, interfaces and interaction — turning user needs into clear experiences.
02
Identity, campaigns and storytelling — international brand work at ASUS and beyond.
03
Design systems, tokens and accessible components — with a directed, human-led AI workflow.
My Story
I started in visual design and branding, learning how hierarchy, storytelling, and systems shape how people perceive information. Over time I got curious about what happens before the visual solution, why we’re designing something, who it’s really for, what problem they’re experiencing, and how we’ll know it worked. That curiosity is what pulled me into UX/UI.
More about me →
From a global tech brand to local businesses — the teams I’ve designed with.
Kind words
“Ava is a talented and dedicated designer who combines creativity with strong business insight. She brings versatility across branding, digital design, motion graphics, and marketing, along with an entrepreneurial mindset and a commitment to continuous growth.”
Lionel Gadoury
Principal, Director of Strategy and Creative Services
Context Creative
“Reaching out to Ava was one of the best decisions for my Equity, Diversity, and Inclusion consulting business.”
DF
Denyelle Fraser
Founder, More Than Enough Consulting
“Working with Ava was an exceptional experience. She delivered outstanding brand, logo, and website designs while making every step of the process seamless.”
KP
Katie Pajooman
Founder, Katie Pajooman Wellness